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JWT wins global Grolsch account
By Jeremy Lee Campaignlive.co.uk, 15 June 2018 J Walter Thompson has picked up the global advertising account for the Asahi-owned beer brand Grolsch following a competitive pitch. The agency beat...
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Mercedes-Benz Cars global pitch decides on lead PR agency
Oliver Schrott Kommunikation wins the budgetas lead PR agency Press Information 14 June 2018 The Mercedes-Benz Cars Global Communications unit announced the budget for the lead communications agency...
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The roster paradox: Do brands use too many agencies or too few?
campaignlive.co.uk, 18 June 2018 Some big brands keep expanding their roster while others work hard to shrink them. Both strategies can work, if they create better ways of working, The Observatory...
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Aviva appoints Be Heard Group as its first digital lead agency
By Emily Tan Campaignlive.co.uk, 27 June 2018 Insurance and finance company Aviva has consolidated its digital work into a newly-created digital lead account with Be Heard Group. The agency group was...
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Here’s how brands should behave during the pitch process: Don’t expect work...
First published in mumbrella.asia, 6 July 2018 In an environment where the role of marketing is under increasing stress and scrutiny, behaving with principles and integrity is more vital than ever –...
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Subaru NZ and BC&F Dentsu win top honours in 2018 Agency-Marketer Partnership...
campaignasia.com, 6 September 2018 The winners were announced in Singapore this morning. L-R: Subaru NZ ad by BC&F Dentsu; Thermos ad by McCann Japan The fifth-annual Agency-Marketer Partnership...
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Agency remuneration: Getting the pay packet right
First published in warc.com, 15 August 2018 What’s the right way to reward agencies? Richard Bleasdale, Managing Partner, Asia Pacific at The Observatory International, explains why change is coming....
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Are creative shops in terminal decline as the lead agency?
Gideon Spanier, campaignlive.co.uk, 3 October 2018 WPP’s decision to merge long-established ad network Y&R with digital experience shop VML could have major implications for other creative...
View ArticleISBA has announced a strategic partnership with The Observatory International...
ISBA will be working with The Observatory International to boost its efforts to drive real alignment between the interests of agencies and clients. Experience shows that when both sides benefit from...
View ArticleHow do I create an agency roster model that is going to meet our business needs?
Many clients come to us with a similar concern – they have a legacy roster model that used to meet their needs perfectly but is no longer fit-for-purpose. It might be that they have changed their...
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Are Publicis’ problems reflective of a wider market malaise?
Publicis’ poor results and the market’s reaction raise questions over the broader ad industry. Publicis: chairman and CEO Arthur Sadoun When Publicis Groupe reported last week that third-quarter...
View ArticleHow marketing is taking on climate change
Why Companies should combine marketing and sustainability to ensuring growth? Global environmental degradation, created by the depletion of resources such as air, water and soil, together with the...
View ArticleThe rewards of relationship management
Companies can see the advantages of long-term agency relationships but they often behave in a way that makes this hard to deliver. Stuart Pocock, Founder and Managing Partner at The Observatory...
View ArticleWFA Crisis Clinic – Managing your agencies during and after the COVID-19 crisis
Lucinda Peniston-Baines from The Observatory International, London took part in an interactive session with the WFA and MediaSense covering the impact of COVID-19 on agency management. This session...
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Impact of the pandemic on marketing and communications resources –...
We asked our global network of offices how their clients were responding to the pandemic and economic downturn. There were many consistent themes and a few nuances by region – accelerating...
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Five things that Marketers will continue to do after the lockdown
The lockdown has forced many Marketers to rethink what they do, and how they do it. Christine Downton, Associate Partner at The Observatory International, identifies five ways the ‘new normal’ will...
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Modern Marketeer Capabilities
Understanding our capabilities, resources and relationships as marketeers has never been more important. Danny Hill, Regional Managing Partner for Greater China and South East Asia at The Observatory...
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Letter from Hong Kong: Reasons to be Cheerful
From Danny Hill, Regional Managing Partner for Greater China & South East Asia, The Observatory International, Hong Kong. As we approach the mid-point of 2020, it’s fair to say that it’s been a...
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How should agencies respond to ‘bullying’ clients over payment terms?
VoxComm, a global coalition of agency trade bodies, said agencies were in effect being asked to act as banks for clients. Simon Gwynn, Campaign May 27, 2020 Pernicious habits… falsely enhancing...
View ArticleWFA Crisis Clinic – Agency Remuneration during the COVID-19 crisis
Stuart Pocock from The Observatory International took part in an interactive session with the WFA and Ebiquity covering the impact of COVID-19 on agency remuneration on 3rd June 2020. This session...
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